Nursing journal article on lupus and alternative treatment Essay - 1

Nursing journal article on lupus and alternative treatment - Essay Example Lupus is a disease whereby the immune systems of the body attacks the normal and healthy body tissues; thus contributing to various complications such as swelling, damage of the skin, joints and kidneys or heart. Therefore, the article addresses about the issue of lupus and the alternative treatment measures for the disease. The author approaches the problem through caring out statistical analysis and reveals the case study survey of some patients who employs alternative treatment approaches for relieving pain. The author approaches the problem through conducting study analysis in order to obtain effective results about lupus disease and the alternative treatments. First, the author employed varied case studies, which include people who have been diagnosed with lupus and reveals the ideas provided by doctors on the process of carrying out research on this disease. For instance, the author reveals some study analysis conducted by Garbett, who was diagnosed with lupus (Kertesz, 2012). Garbett and other physicians from the associate fellowship program, Arizona University conducted the research study in order to determine the issues of lupus and the alternative treatment for this disease. The study carried out reveled that Garbett was able to cope up with the discomfort nature caused by lupus disease through eating of a balanced diet. According to Kertesz (2012), Garbett followed proper diet by taking good carbohydrate, low fat levels, omega-3 fatty acids and enough fruits. Secondly, the author carried out research study concerning the issue of lupus and he thus found that consuming enough vitamins, herbs and visiting the reflexologist provides relief for the disease. Although the study results revealed that these are not effective herbal medicines, they can relief the pain. The case study of Beck Brown and Garbett reveals the effective medicines for relieving pain. However, there are other complementary and alternative medicine (CAM) therapies offered to

Segregation and US Civil Rights Movement in the last 60 YEARS Research Paper

Segregation and US Civil Rights Movement in the last 60 YEARS - Research Paper Example These are not simply racist behavior and social-cultural inequalities. In certain circumstances, racial discrimination is institutionalized. It is set down legally, is part of the techniques employed by judicial and penitential bodies, and can lead to serious violations of fundamental human rights, in the form of degrading or inhuman treatment. Despite clear attestation to the contrary, all races in America have been declared overtime to be equally hard-working and talented, and anyone who challenges the dogma is perceived to be not merely wrong but evil. The dogma has logical effects that are profoundly important (Clark, 2003, pg., 33). If blacks, for instance, are equal to whites in every way, what explanations can be given for their poverty, dissipation and criminality? Because any theory of racial segregation has been outlawed, the only possible explanation for black lack of success is white racism although this is debatable. And since blacks are crime-prone, dissipated and marke dly poor, United States must be racked with a pervasive and horrible segregation (Rothwell, 2011, pg., 77). Racism is not just a concern in United States but one of the world’s major issues currently. Many individuals are not aware of the gravity of racism still existing in our workforces, schools and anywhere else social lives are present. This essay may help understand these instances and areas that the government can act upon Many years after the Brown vs. Board of Education ruling it can be argued that, de facto racial segregation remains a force to reckon with. United States has been reluctant to fulfill its legal duties under the International Convention on the elimination of All Forms of Racial Discrimination (Convention). This lack of commitment has necessitated the various civil rights movements demand actions. The struggle for fair employment among United States citizens has been a major concern in my view. Despite the convention report criticism of the United

Fire detection and suppression systems Essay Example | Topics and Well Written Essays - 1250 words - 1

Fire detection and suppression systems - Essay Example This can be in form of sirens, flash lights, telephone calls and a signal sent to the city’s fire department. It comprises the following parts: The alarm system is composed of mainly the control panel, power supply, zone feature, input devices and the output devices. The input devices are the sensory zones of the alarm hence they include the smoke and heat detectors. If the signal is high enough, the control panel would provide notifications about the danger posed by the changes in the detectors. However, some signals may require immediate attention, for example a fire alert in a specific room of a building. In such an instance, the zone feature is programmed to activate instant sprinklers that would put off the fire. Finally, the output devices include the horns, voice announcements and flash lights that indicate danger (Hirschler, 1992). Fire alarm systems are very important in notifying the occupants of the building under fire to vacate. They are designed to use both sound and visual warnings hence ensuring evacuation of the buildings thus saving lives. In the recent models of the alarm systems, they are programmed to inform an individual the specific location of the fire hence giving him or her right direction of the nearest exit (Sturzenbecker, Adams & Burnside, 2012). The alarm systems assist the fire fighters to easily locate the building under fire thus facilitating quick response to the fire. In addition, the alarm system may produce a human voice that informs them of the location of the fire hence.

Slve trades and industrial revolution Essay Example | Topics and Well Written Essays - 750 words

Slve trades and industrial revolution - Essay Example A farmer who produced for his family did not require a market but when the extra pig or eggs were taken to the local market to sell in exchange of coin, a market system came into existence. This coin was used to buy cloth for the family. The capital was now better employed because it could produce something. The market started penetrating material life, the peasant started having an income with which to buy goods, and the labor and land became subject to the market process. The capitalist could then hire labor and rent the land in order to reduce costs by operating on a larger scale than just for the family. The organization of capital changed but the people are not capitalists. Everyone is a worker or a small business man producing commodities. Small businesses sell their services or their produce in exchange for some money while the capitalist starts by borrowing money to produce a commodity and sell it for money. This requires input of labor, raw material and other inputs and the intention is profit. This is the social surplus, the new form that the capital took since 1400. The Atlantic slave trade that started as a trickle in 1440s grew gradually through 17th century. By 1780 an average of 80000 African slaves arrived on American shores (MSN, 2006). Slaves were the greatest exports at one point of time. The plantation slavery in the Americas and the Atlantic slave trade became important to the global expansion of capitalism. When technology was introduced in farming labor became surplus in Europe but emerging capitalism financed explorations in Africa, Asia and the western hemisphere. New World Gold led to even more rapid European expansion. As the capitalists started viewing the New World as a potential for agricultural productions, the need for labor expanded. This led to the exploitation of slave labor. The vast majority of slaves transported to America worked on agricultural plantations. The Atlantic slave trade gained

Case study Essay Example | Topics and Well Written Essays - 500 words - 11

Case study - Essay Example In this facet of marketing, creation of an up-to-date customer database can save time, money incurred for traveling or communication and physical strain of frequent visits. Moreover, it ensures repeated business as the database regulates proximity with select customers. The process of making a customer database involves the stages like selecting customers to enroll in the list and keeping the track of customer data, studying buying capacity and needs of the customer, collecting details of contact information and buying habits of the target customer etc (Stones & Jacobs, 10-12). These stages simplify the progress of the business volume in direct marketing by all means. Direct mail plays a vital role in formulating direct marketing business. It is the most effective way of advertising where large numbers of customers are addressed at a single unit of time. Business people of various trades and organizations with personal relation activities use this technique to stimulate and maximize the potential response of the target groups. Almost everything in business is possible through advertising via direct mail system. The preparation and maintenance of a customer database helps in the operation of a very effective time-scale in the business process. In most cases, direct marketing is to be prompt and quick active for the stability of the business flow. Intact business volume levels are met by the application of an effective time scale. It promotes the pace of operation the time involved in each activity is bound to a scaled time pattern required for accomplishing a job. Scheduled activities only can create credibility of the business unit among its customers. This faith improves sales and the trade volume of the organization increases with a combination of values. Recognition of the product in the market is guaranteed by the value of service

DBQ Reconstruction Essay Example for Free

DBQ Reconstruction Essay The union victory in the Civil War gave four million slaves their freedom, but reuniting the South with the North introduced a new set of significant challenges. The Congress Reconstruction were the efforts to establish and protect citizens rights of freedom. Democrats led to the failure of the Congress Reconstruction by forgiving those who participated in the Civil War who were still in favor of slavery and inequality. This act of Amnesty led to three major obstacles for reconstruction: the emergence of the Ku Kux Klan, the development of black codes, and the Compromise f 1877. The emergence of the Ku Kux Klan was one of the main contributors to the failure of the Congress Reconstruction, leaving open spots for other major events that brought completely down the reconstruction. On November 23, 1868, in Tennessee, General George Thomas explained that the purpose of the Ku Kux Klan was to allow the Southern people that participated in the Civil War to come in union with those who had abandoned the thought of inequality. This gave them the advantage to bring back inequality and kill black men. (Document 2). By forgiving these Southern people, illing freedmen became easy. These people that were being forgiven had the same mentality from before the war, which was involved with the approval of slavery and the inequality there should be because black men werent like white men. Kenneth Stampp, a history professor form the University of California at Berkeley, expressed himself in The Era of Reconstruction, 1865-1877 about how in May 1872, the Congress developed an Amnesty act to reestablish the right to vote for the majority of those Southerners that had been forgiven. (Document 3). Giving the right to vote to these eople, put the reconstruction in danger. The right of voting allowed Southerners to vote for someone that would still want slavery. Voting for someone with a mentality like that would Just allow slavery back, and thats why The Congress Reconstruction started to fail. Even though the black codes were created with the purpose of giving freedmen equal rights like white men, the codes werent followed correctly and black men were still being discriminated. The black codes were supposed to follow the 13, 14, and 15th amendment, but they werent quite followed the way it was supposed to. Both black and white men were given the same rights, but everything was separated between races, one was for black men and one for white men, showing discrimination. When the black codes were established, black men became freedmen, but even though these men could start living as freedmen, many decided to stay as slaves. In a compilation of these interviews published by Benjamin Botkin in 1945, John McCoy is quoted as saying, l works for Marse John he says one morningJohn, you can go the government say you is free l didnt know nothing what money was, nohow, but I knows Ill git plenty victuals to eat, so I stays (Document 7). The majority of slaves had been slaves through their entire life. These people didnt know how to live themselves. Black men were ignorants on how to live without being a slave, so many, just like McCoy, decided to stay where they were working so their owners would provide them an easier way of surviving even though they were still working as slaves. In 1935, an African-American historian, Dr. W. E. B. DuBois, published a book of the history of Reconstruction where he wrote, Negros who wanted to work must not dabble in politics. Negroes who wanted to increase their income must not agitate the Negro problem in order to earn living, the American Negro was compelled to give up his political power (Document 6). This excerpt of the book shows how black men where not only being discriminated, but being left out politically too. If black men wanted work being freedmen, then they would have to stay out of the political power. White men were powerful and this is why giving up political power wasnt an option, but a forceful act from the white. Black codes were not being followed, white men always managed to find a way to obtain what they wanted. The reconstruction was failing because nobody was respecting laws anymore, and black men couldnt do anything about it besides remaining quiet and following white mens instructions, which became their only real guarantee of surviving. The Compromise of 1877 was created to decide which candidate should be taken as a winner, either Hayes or Tilden, leading towards a decision that helped the Congress Reconstruction fail. As can be seen in the electoral distribution map from the election of 1876, Hayes won by only one electoral vote and lost the popular vote by 254,235. Document 8). The 1877 Compromise was an agreement to take away Northern troops from the South. This agreement was made due to Tildens request so he would let Hayes win. The removal of Northern troops left freedmen without protection, and became easy targets for Southerners to attack. If Hayes wanted to win, he had to accept the request, so he took away the troops because if not, Tilden would have stayed in the power and done worse acts. In November 4 and 5, 1874, the front-page of New York Times published two headlines that announced how Democrats entered he House of Representatives and convert the Congress to be Democratic as well. (Document 5). These Democratic victories helped undermine Congress efforts to help freedmen by creating laws and acts that followed racism ideas. There was no more hope for the reconstruction at this point. Democrats were taking all the power and black men could not do anything anymore. Being free was not an option anymore, but a far away dream instead. Even though black people were given the opportunity to have some rights and equality, the Congress Reconstruction failed because events such as the creation of he Ku Kux Klan, the construction of the black codes, and the Compromise of 1877, kept their old beliefs of slavery and inequality.

Overview Of The Company Almarai Business Essay

Overview Of The Company Almarai Business Essay The founder of Almarai is HH Prince Sultan Bin Mohammed Bin Saudi Al Kabeer who recognized the potential to transform the traditional dairy farming in Saudi Arabia in order to meet the needs of a growing domestic market. Numerous agricultural projects were developed under his guidance to achieve the objective of the company. Almarai stepped into the market with the processing of fresh milk and laban into the modern dairy farms. The Company has invested heavily in technologically advanced production facilities and recruiting the right person for the right job. Almarai is considered to be the second and the larger Central Processing Plant with a new cheese plant along with it. On a daily basis, Almarai is capable of serving high quality and hygienic products to more than 43,500 customers within the GCC countries. In 2005, Almarai moved from being a privately owned Company to a publicly listed company and it has over 70,000 shareholders. In 2007, with the acquisition of Western Bakeries, Almarai expanded its product line to include bakery products which improved distribution, and product innovation. The success of Almarai is because of its unique infrastructure which includes farms, dairy, juice and bakery processing plants. And also it is determined by the marketing and distribution expertise, all of which are working towards delivering a quality product to the consumer. Product / Services Details Juices: Almarai always uses the best fruit to make the juices that the customers love. It maintains good balance between good health and great taste. Home Snacks: Snacks products are the tastier and the simple one which would give relishing taste. Yoghurts and Desserts: Pure and calcium-rich favorites for the entire family. Desserts are made from 100% natural, fresh cows milk. Culinary Products: Almarai provides the tastiest cheeses, and richest creams which makes mothers work easy in the kitchen. Dairy Liquids: There is a complete range of delicious laban and milk based dairy products for the entire family. Kids Products: Kids products prove to be a fun and a healthy bunch for kids. Product Mix and Product Line Product Mix Product Line Juices Home Snacks Yoghurts and Desserts Culinary Products Dairy Liquids Kids Products Mixed Fruit, Strawberry, Alphonso Mango, Orange with Pulp, Orange, Orange and Carrot, Apple, Mango, Mango Mixed Fruit, Fruit Cocktail, Mixed Berry, lemon with Mint, Guava with Pulp. Cream Jar Mix, Cheddar Jar Cheese, Sliced Cheese, Square Cheese Portions, Block Cheddar, Halloumi Cheese. Yoghurt, Fresh Cream, Labneh, Layered fruit Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts. Tinned Cheese, Butter, Ghee, Mozzarella Cheese, Feta Cheese, Whipping Cream, Tomato Paste. Fresh laban, Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk, Advanced Nutrition. Triangled Cheese, UHT Flavored Milk, Zady Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard, Zady Fruit Dairy Snack. Product Strategies Product Strategy is the most important function of a company. Almarai was successful because of its unique blend of state-of-the-art infrastructure which includes farms, production operations and go-to-market system. The company distributes its products annually which covers more than 110 million kilometers in delivering dairy, juice, bakery and poultry products reaching up to 41, 797 customers across six GCC states. Ø Product Differentiation: In 1997, Almarai introduced fresh juice to complement the range of dairy products. Then the company for further expansion into bakery in 2007 with the acquisition of Western Bakeries. In the year 2009, poultry was added through the acquisition with Hail Agricultural Development Company (HADCO). During the same year, Almarai made acquisition with Mead Johnson Nutrition to form a 50-50 joint venture known as the International Pediatric Nutrition Company (IPNC). Ø Product Positioning: The way a firms product, brand or organization is placed on the market so it is easily acceptable and recognizable by the customers. * Almarai launches UHT Flavored Milk with different flavours which are targeted at kids. * Almarai enters into the market of baby food which provided the company the opportunities of expansion into new categories. Price Determination Almarai decides its price on the basis of competition. For example, for a pack of 300ml of Orange with Pulp is priced at Dhs 2.50 instead of Dhs 2.00. This pricing strategy makes consumers perceive the products to be affordable. All other branded products are priced between the ranges from Dhs 2 to Dhs 4. Pricing Strategy Pricing refers to the methods adopted by the companies to price their products or services. The cost to produce and design a product, its cost to distribute and promote it must be included in pricing. Pricing a product too high or too low could mean a loss of sales for the organization. Ø Cost Based Pricing:Almarai prices its products by following this strategy. It takes into account the cost of production and distribution, and then they decide final pricing for the products. Almarai milk as compared with Nadec Milk is less in price and also gives the same quantity as of Nadec. It is priced at Dhs 9 whereas Nadec Milk at Dhs 10. Ø Product Line Pricing: Pricing different products within the same product range but at different prices. For example, for a pack of 1.75L of Strawberry Juice costs around Dhs 8 whereas for a pack of 1.75L of Orange Juice is priced at Dhs 7. Distribution Channels used Almarai has long-haul fleet which transports raw milk from dairy farms to the Central Processing Plants and then it transports the finished goods from the production site to different designated sales locations. Almarai reaches to more than 42,000 shops within the GCC countries on daily basis. It ensures that the products are properly packed with appropriate temperatures for different products. The transports are specially designed so that the products are not spoiled and last for longer time. Almarai transports the finished to small grocery stores and supermarkets. Almarai enjoys increasing incomes and demands that come from supermarkets where one shop for ones weekly requirement in a single visit. Packaging Packaging means covering or protecting the product with one or more suitable materials for ease in handling, transportation and marketing. Packaging not only differentiates one brand from another but also gives a preview of the product. Almarai ensures that all its products are properly packed and refrigerated in proper temperatures so that the products maintain its fresh nature and quality. Liquid products are transported in those transports which has refrigerator facility so that it does not get spoiled by over time. Almarai mainly emphasis on quality. Packaging is done in a very clear and uncluttered way so that it is easily recognizable. Promotion Almarai promotes its products through adopting various medium so that the product reaches the customers effectively. Newspaper Campaign Front and inner page color advertisements in various popular newspapers like Khaleej Times, 7 Days, Gulf news†¦etc Radio Campaign Emphasizing on the taste promotional and discount factors which attracts flow of customers to buy the product. Discounts The products are given to customers on discount promotional basis which in turn earns not only increase in profit margin but also goodwill among the customers. For example, Recently Almarai gave discounts of Dhs 2 offer reduction on all its pack of 1.75L Juices which was a new attraction even among the competitors. TV Commercials TV ads are considered as the most common medium for promoting the product. Almarai does regular TV commercials on different channels. It makes the advertisement so attractive especially when it comes for Kids products. Billboards and Holdings Almarai uses even this medium to promote its products and also to make people aware of its discounts and offerings. Almarai has such sites in different locations where people presence is more. Questionnaire Dear Sir / Madam, I am a student of University of Bedfordshire conducting a Survey based on Almarai Company for my Marketing Course. I request you to fill this questionnaire. This data will be used only for educational purpose. Name: Gender: Occupation: Age: a) 15 25 b) 25 35 c) 35 45 d) Above 50 1. Do you drink Almarai Juices? a) Yes b) No 2. Which Flavor you like the most? a) Orange b) Mango c) Strawberry d) Lemon e) Guava f) Cocktail g) Mixed Berry h) Apple 3. Which Brand of Juices you like the most? a) Almarai b) Al Rawabi c) Rani d) Caesar e) Masafi f) Lacnor 4. What is the reason behind choosing your brand? a) Tasty b) Price c)Availability d) Like e) Advertisement f) Quality 5. How much Quantity you purchase the most? a) 200ml b) 300ml c) 1.75L d) 1L 6. Have you tried any other Almarai products other than juices? a) Culinary Products (Tinned Cheese, Butter, Ghee, Feta Cheese, Whipping Cream) b) Dairy Liquids (Fresh Laban, Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk, Advanced Nutrition) c) Home Snacks (Cream Jar Cheese, Cheddar Jar Cheese, Sliced Cheese, Square Cheese Portions, Block Cheddar, Halloumi Cheese) d) Yoghurts and Desserts (Yoghurt, Fresh Cream, Labneh, Layered Fruit Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts) e) Kids Products (Triangled Cheese, UHT Flavored Milk, Zady Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard, Zady Fruit Dairy Snack) 7. Attractive discounts are offered? a) Agree b) Disagree c) Neutral 8. Are you satisfied with the Quality? a) Agree b) Disagree c) Neutral 9. Would you recommend Almarai products to your friends? a) Agree b) Disagree c) Neutral 10. What is your overall opinion about Almarai? a) Very Good b) Good c) Bad d) Very Bad e) Neutral